Green consumer behaviour : integration of theory of planned behaviour and technology acceptance model
Muhammad Farooq Akhtar, Norazah Mohd Suki
| Year of publication: |
2020
|
|---|---|
| Authors: | Muhammad Farooq Akhtar ; Mohd Suki, Norazah |
| Published in: |
Leveraging consumer behavior and psychology in the digital economy. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79983-042-9. - 2020, p. 240-248
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012244228