Green marketing - a tool for increasing performance in mergers and acquisitions
Sorin Adrian Achim
| Year of publication: |
2017
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|---|---|
| Authors: | Sorin, Adrian Achim |
| Published in: |
International journal of economics and accounting : IJEA. - Genève [u.a.] : Inderscience Enterprises, ISSN 2041-868X, ZDB-ID 2586867-6. - Vol. 8.2017, 3/4, p. 182-195
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| Subject: | mergers and acquisitions | green marketing | integration process | company's performance | Übernahme | Takeover | Öko-Marketing | Green marketing | Unternehmenserfolg | Firm performance | Fusion | Merger |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890101