Green marketing and its incidence in the decisions of purchase of Peruvian university students
Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta
Year of publication: |
2020
|
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Authors: | Fernández-Bedoya, Víctor Hugo ; Esteves-Pairazamán, Ambrocio Teodoro ; Grijalva-Salazar, Rosario Violeta ; Ibarra-Fretell, Walter Gregorio ; Paredes-Díaz, Susana Edita ; Suyo-Vega, Josefina Amanda ; Meneses-La-Riva, Mónica Elisa ; Baldárrago-Baldárrago, Jorge Luís Aníbal ; Reátegui-Paredes, Víctor Raúl ; Chávez-Mayta, Robert Willie |
Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 11.2020, 1, p. 1-9
|
Subject: | Green Marketing | Purchasing Decisions | Consumer | University Students | Lima | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Öko-Marketing | Green marketing |
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