Green marketing in India : a study of consumer behaviour in Punjab
Year of publication: |
2017
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Authors: | Farhan, Mohd |
Published in: |
International journal of green economics. - Olney, Bucks : Inderscience Enterprises, ISSN 1744-9928, ZDB-ID 2260635-X. - Vol. 11.2017, 3/4, p. 217-231
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Subject: | green products | FMCG | attitude | behaviour | factors | discrimination model | Punjab | health | promotion | packaging | Konsumentenverhalten | Consumer behaviour | Indien | India | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
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