Green Marketing Strategies for Sustainable Organic Farming and Agribusiness with Application of ICT in Indian Knowledge Economy

Green marketing is a buzzword these days. Even the best of the companies are focusing on products which are environment friendly. The use of organic product can by default generate products which are environment friendly and causes less harm to environment during their production process. Organic farming is the way of producing organic products. India is a classic case where the farming practices are organic in majority of the cases due to tradition as well as several social and economical factors. In the knowledge economy the producers as well the consumers can effectively use ICT to have a WIN-WIN situation. Proper marketing initiatives and marketing infrastructure coupled with application of ICT can facilitate Agri-business. This paper discusses several modules as well as several approaches for green marketing