Green materialities : marketing and the socio-material construction of green products
Year of publication: |
2014
|
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Authors: | Fuentes, Christian |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 23.2014, 2, p. 105-116
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Subject: | green marketing | material | critical | practice theory | environmental management | sustainability | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness | Corporate Social Responsibility | Corporate social responsibility |
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