Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno, and Raquel Castaño
| Year of publication: |
2015
|
|---|---|
| Authors: | González, Eva M. ; Felix, Reto ; Carrete, Lorena ; Centeno, Edgar ; Castaño, Raquel |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 3, p. 287-302
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| Subject: | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Mexiko | Mexico |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312660