Greener marketing
Alternative title: | Green marketing manifesto |
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Year of publication: |
2020 ; First Edition
|
Authors: | Grant, John |
Publisher: |
2020: Chichester : Wiley |
Subject: | Öko-Marketing | Green marketing | Nachhaltiger Konsum | Sustainable consumption | Welt | World |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (270 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-68913-3 ; 978-1-119-68911-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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