Greener than others? : exploring generational differences in green purchase intent

Chang-Dae Ham, Un Chae Chung, Woo Jin Kim, Seo Yoon Lee and Sang-Hwa Oh

Year of publication:	2022
Authors:	Ham, Chang-Dae ; Chung, Un Chae ; Kim, Woo Jin ; Lee, Seo Yoon ; Oh, Sang-Hwa
Subject:	consumer socialization \| generation \| green consumption \| personal norm \| social intelligence \| social norm \| Soziale Norm \| Social norm \| Konsumentenverhalten \| Consumer behaviour \| Umweltbewusstsein \| Environmental consciousness \| Öko-Produkt \| Sustainable product \| Öko-Marketing \| Green marketing \| Nachhaltige Entwicklung \| Sustainable development

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