Grey‐based and fuzzy TOPSIS decision‐making approach for agility evaluation of mass customization systems

Purpose – The purpose of this paper is to develop an agility evaluation approach to determine the most suitable agile system for implementing mass customization (MC) strategies. Evaluating the alternatives and comparing across them, the best practices of the efficient organization can be identified and transferred to different organizations. Design/methodology/approach – Grey relation approach is a simple mathematical technique useful in situations where the information is not known precisely. Grey relation approach has been applied to measure the agility of various organizations based on agile entities and accordingly the organizations are ranked. The ranking so obtained is compared with the ranking obtained by a popular multi‐attribute decision making (MADM) process known as Fuzzy TOPSIS (technique for order preference by similarity to ideal solution) to test the robustness of the proposed method. It is to be noted that grey theory considers the condition of the fuzziness and can deal flexibly with the fuzziness situation. Findings – It is demonstrated that the grey approach is an appropriate method for solving MADM problems in an uncertain situation with less computational efforts. The alternatives can easily be benchmarked and the best agile system can be selected. As the ranking obtained through grey relation approach closely agree with the ranking found from Fuzzy TOPSIS method, the robustness of the proposed approach is validated. Both the methods lead to choosing a suitable agile system related to mass customization. Research limitations/implications – In this paper, the proposed approach has been compared with Fuzzy TOPSIS method to test the robustness of the method. Other MADM approaches may be used for comparison purpose to gain insight into the methodology of the proposed approach. Originality/value – An alternative approach for MADM is proposed to obtain good decisions in an uncertain environment and used for agility evaluation in selected organizations. As agile manufacturing is relatively a new concept, certain and complete information on systems are not available. In such situations, the proposed method can deal with the issue conveniently and results in workable solutions.