Group marketing strategies : design, implementation, and measurement
Jonathan Z. Zhang
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Jonathan Z. |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 4.2019, 1, p. 61-72
|
| Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012064205