Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
| Year of publication: |
2004
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|---|---|
| Authors: | Golder, Peter N. ; Tellis, Gerard J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 2, p. 207-218
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