Growing luxury brands through culture-driven innovation
Year of publication: |
2022
|
---|---|
Authors: | Heine, Klaus ; Atwal, Glyn |
Published in: |
Strategic change. - New York, NY : Wiley Interscience, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 31.2022, 5, p. 533-543
|
Subject: | Luxusgüter | Luxury goods | Innovation | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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