Growing on steroids : rapidly scaling the user base of digital ventures through digital innovaton
Jimmy Huang and Ola Henfridsson, Martin J. Liu, Sue Newell
| Year of publication: |
March 2017
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| Authors: | Huang, Jimmy ; Henfridsson, Ola ; Liu, Martin J. ; Newell, Sue |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 1, p. 301-314
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| Subject: | Digital innovation | digital ventures | digital technology | user base | rapid scaling | case study | Digitalisierung | Digitization | Innovation | Electronic Commerce | E-commerce | Informationstechnik | Information technology | Computerunterstützung | Computerized method | Online-Handel | Online retailing | Innovationsmanagement | Innovation management | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011656651