Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Year of publication: |
2022
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Authors: | Groza, Mark D. ; Zmich, Louis J. ; Pronschinske Groza, Mya |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 1, p. 72-84
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Subject: | employer branding | recruiting practices | sales | sales education | sponsorship | Personalmarketing | HR marketing | Sponsoring | Sponsorship | Personalbeschaffung | Recruitment | Verkauf | Selling | Firmenimage | Corporate reputation | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Personalmanagement | Human Resource Management |
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