Growth dynamics in new markets : improving decision making through simulation model-based management
by Martin F.G. Schaffernicht, Facultad de Economia y Negocios, Universidad de Talca, Chile, Stefan N. Groesser, School of Engineering, Bern University of Applied Sciences and Institute of Management, University of St. Gallen, Switzerland
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Schaffernicht, Martin F. G. ; Grösser, Stefan N. |
| Publisher: |
2018: Hoboken, New Jersey : John Wiley & Sons, Inc |
| Subject: | Entscheidung | Decision | Strategisches Management | Strategic management | Planspiel | Business game | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xxiv, 447 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes Internet access |
| ISBN: | 978-1-119-11823-7 ; 978-1-119-12741-3 ; 978-1-119-11822-0 ; 978-1-119-11825-1 ; 978-1-119-11827-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758733