Growth strategies in generics : innovative and aggressive strategies and their impact on branded pharmaceuticals
by Peter Wittner
| Year of publication: |
2004
|
|---|---|
| Authors: | Wittner, Peter |
| Publisher: |
London : Bussiness Insights |
| Subject: | Pharmazeutische Industrie | Markenpolitik | Generikum | Wachstumsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 176 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84296-414-3 |
| Classification: | Marketing ; Wirtschaftssektoren: Sonstiges ; Unternehmensplanung, Unternehmenskontrolle ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004851013