Growth versus retrenchement strategies in marketing : the Australian experience
Year of publication: |
1985
|
---|---|
Authors: | Pecotich, Anthony |
Other Persons: | Laczniak, Gene R. (contributor) ; Inderrieden, E. J. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 4, p. 273-286
|
Subject: | Marketing | Australien | Australia |
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