Extent: | 191 S Ill., graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 3-8307-1379-7 ; 978-3-8307-1379-1 |
Classification: | Marketing ; Öffentlichkeit |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003906590