Guerilla-Marketing : Grundlagen, Instrumente und Beispiele
Norbert Drees; Markus Jäckel
| Year of publication: |
2008
|
|---|---|
| Authors: | Drees, Norbert ; Jäckel, Markus |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 54.2008, 2, p. 31-37
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| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003719849