Guerilla-Marketing in der Marktkommunikation : eine Systematisierung und kritische Analyse mit Anwendungsbeispielen

Monika Welling

Year of publication:	2005
Authors:	Welling, Monika
Publisher:	Aachen : Shaker
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Kommunikation \| Communication \| KMU \| SME \| Klein- und Mittelbetrieb \| Marktkommunikation \| Angriffsstrategie
Description of contents:	Table of Contents [gbv.de]

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