Guerrilla P.R. wired : waging a successful publicity campaign online, offline, and everywhere in between
Year of publication: |
2002
|
---|---|
Authors: | Levine, Michael |
Publisher: |
Chicago, Ill. [u.a.] : McGraw-Hill |
Subject: | Öffentlichkeitsarbeit | Internet |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Interaktive Öffentlichkeitsarbeit : der Einsatz von Internet und Online-Diensten im PR-Management
Zerfaß, Ansgar, (1997)
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Dierks, Carsten, (1999)
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Fischer, Katharina, (2008)
- More ...
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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael, (2003)
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Broken windows, broken business : how the smallest remedies reap the biggest rewards
Levine, Michael, (2005)
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Guerrilla PR 2.0 : waging an effective publicity campaign without going broke
Levine, Michael, (2008)
- More ...