Guest editorial: a blockchain-based approach to marketing in the sharing economy
Alternative title: | A blockchain-based approach to marketing in the sharing economy |
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Year of publication: |
2024
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Authors: | Teck Ming Tan ; Salo, Jari ; Brashear-Alejandro, Thomas ; Tan, Garry Wei-Han ; Ooi, Keng-Boon ; Dwivedi, Yogesh K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114639, p. 1-6
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Subject: | Blockchain | Cryptocurrency | Metaverse | Crypto marketing | Decentralization | NFT | Virtuelle Währung | Virtual currency | Share Economy | Sharing economy | Marketing |
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