Guest editorial: Brands in the arts and culture sector
Carsten Baumgarth; Daragh O'Reilly
| Alternative title: | Brands in the arts and culture sector |
|---|---|
| Year of publication: |
2014
|
| Authors: | Baumgarth, Carsten ; O'Reilly, Daragh |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 2-9
|
| Subject: | Culture | Brand | Arts | Markenführung | Brand management | Kunst | Kultursektor | Cultural sector | Kultur | Kulturpolitik | Cultural policy | Markenartikel | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431511