Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Adamantios Diamantopoulos; Marko Sarstedt; Christoph Fuchs; Petra Wilczynski; Sebastian Kaiser
| Year of publication: |
2012
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Sarstedt, Marko ; Fuchs, Christoph |
| Other Persons: | Wilczynski, Petra (contributor) ; Kaiser, Sebastian (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 3, p. 434-449
|
| Subject: | Messung | Measurement | Wissenschaftliche Methode | Scientific method | Monte-Carlo-Simulation | Monte Carlo simulation | Marktforschung | Market research |
| Description of contents: | Description [doi.org] |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-011-0300-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009548613