Guilt in marketing research : an elicitation-consumption perspective and research agenda
Year of publication: |
2015
|
---|---|
Authors: | Antonetti, Pablo ; Baines, Paul |
Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 17.2015, 3, p. 333-355
|
Subject: | Emotion | Selbstevaluation | Self-assessment | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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