Gurus and oracles : the marketing of information
Miklos Sarvary
| Year of publication: |
2012
|
|---|---|
| Authors: | Sárváry, Miklós |
| Publisher: |
Cambridge, Mass. [u.a.] : MIT Press |
| Subject: | Informationsdienstleister | Information service provider | Informationsdienstleistung | Information services | Informationsmarkt | Information market | Marketing | Informationswirtschaft | Information | Ware | Dienstleistung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 176 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [159]-172) and index Is there a market for information -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- The information value chain -- Networks, search and interfaces -- Branding information -- R&D for information and knowledge -- Conclusion. |
| ISBN: | 978-0-262-01694-0 ; 0-262-01694-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013481478