Extent:
1 Online-Ressource (XVI, 602 S.)
Ill., graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors
Language: English
Notes:
Originally published: 2012. - Includes bibliographical references and index
ISBN: 978-1-78100-512-5 ; 978-1-84980-244-4 ; 978-1-78195-332-7
Other identifiers:
10.4337/9781781005125 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011851093