Extent: | 1 Online-Ressource (XVI, 602 S.) Ill., graph. Darst. |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Originally published: 2012. - Includes bibliographical references and index |
ISBN: | 978-1-78100-512-5 ; 978-1-84980-244-4 ; 978-1-78195-332-7 |
Other identifiers: | 10.4337/9781781005125 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011851093