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Management of international advertising : a marketing approach
Peebles, Dean M., (1984)
A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
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It pays to be active on many foreign markets profitability in German multi-market exporters and importers from manufacturing industries
Wagner, Joachim, (2017)
Handbook of international marketing : how to export, import, and invest overseas
Stanley, Alexander O., (1963)
An accelerated export expansion program for Pakistan
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Organizing for international operations
Stanley, Alexander O., (1960)