Extent: | 1 Online-Ressource (xv, 417 pages) ill |
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Series: | |
Conferences: | International Marketing Theory Conference ; (Connecticut) : 2010.06.17-19 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-1-84980-612-1 ; 978-1-84980-302-1 |
Other identifiers: | 10.4337/9781849806121 [DOI] |
Classification: | Außenwirtschaft: Allgemeines ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011851585