Handbook of research in mass customization and personalization
ed. by Frank T. Piller ...
| Other Persons: | Piller, Frank Thomas (contributor) |
|---|---|
| Publisher: |
Singapore : World Scientific Publ. |
| Subject: | Marketing | Mass Customization | Personalisierung | Marketingforschung | Einführung |
| Published items: |
2 hits in USB Köln Online Catalogue BWL
|
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | English |
| Notes: | Erschienen: Vol. 1 - 2 |
| ISBN: | 981-4280-25-9 ; 978-981-4280-25-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004945285