Handbook of research on decision-making techniques in financial marketing

Hasan Dinçer (Istanbul Medipol University, Turkey), Serhat Yüksel (Istanbul Medipol University, Turkey), editors

""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"--

Year of publication:	[2020]
Other Persons:	Dinçer, Hasan (ed.) ; Yüksel, Serhat (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Finanzdienstleistung \| Financial services \| Bankgeschäft \| Banking services \| Bankmarketing \| Bank marketing \| Finanzmarkt \| Financial market
Description of contents:	Table of Contents [gbv.de]

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