Handbook of research on digital media and advertising : user generated content consumption
[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Eastin, Matthew S. (contributor) ; Daugherty, Terry (contributor) ; Burns, Neal M. (contributor) |
| Publisher: |
Hershey, Pa. [u.a.] : Information Science Reference |
| Subject: | Advertising--Social aspects. | Internet marketing--Social aspects. | Consumer behavior. | Digital media--Social aspects. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 742 S. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 650-724) and index |
| ISBN: | 978-1-605-66792-8 ; 1-605-66792-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009347817