Handbook of research on innovations in technology and marketing for the connected consumer

Sumesh Singh Dadwal

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content"--

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Year of publication:	[2020]
Other Persons:	Dadwal, Sumesh Singh (ed.)
Publisher:	Hershey, PA, USA : IGI Global, Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Digitalisierung \| Digitization \| Social Web \| Social web \| Kundenzufriedenheit \| Customer satisfaction \| Innovationsakzeptanz \| Innovation adoption
Description of contents:	Table of Contents [gbv.de]

Extent:	xxxiv, 532 Seiten Illustrationen
Series:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language:	English
ISBN:	978-1-7998-0131-3 ; 978-1-7998-0132-0 ; 978-1-7998-0133-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012015821