Handbook of research on IoT, digital transformation, and the future of global marketing

Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--

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Year of publication:	[2021]
Other Persons:	El-Gohary, Hatem (ed.) ; Edwards, David J. (ed.) ; Mimoun, Mohamed Slim Ben (ed.)
Publisher:	[2021]: Hershey, PA, USA : Business Science Reference
Subject:	Marketing \| Online-Marketing \| Internet marketing \| Internet der Dinge \| Internet of things \| Digitalisierung \| Digitization \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]
Published items:	21 hits in ECONIS - Online Catalogue of the ZBW