Handbook of research on managing and influencing consumer behavior

Hans-Ruediger Kaufmann, editor

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publisher.

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Year of publication:	2015
Other Persons:	Kaufmann, Hans-Ruediger (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing \| Verbraucherverhalten \| Wirtschaftssoziologie \| Industriesoziologie \| Techniksoziologie

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Extent:	Online-Ressource(PDFs (728 pages).)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language:	English
Notes:	Enth. 27 Beitr. Includes bibliographical references and index Systemvoraussetzungen: Acrobat Reader Also available in print. Nebent.: Managing and influencing consumer behavior
ISBN:	978-1-4666-6548-4 ; 1-4666-6547-5 ; 978-1-4666-6550-7 ; 978-1-4666-6547-7
Other identifiers:	10.4018/978-1-4666-6547-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010482186