| Extent: | Online-Ressource (X, 480 S. 60 Abb, online resource) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| ISBN: | 978-3-658-08191-1 ; 978-3-658-08190-4 |
| Other identifiers: | 10.1007/978-3-658-08191-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014017506