Extent: | XXVII, 588 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
Language: | German |
Notes: | Enth. 31 Beitr. Literaturangaben |
ISBN: | 3-540-66769-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001446901