Handelsorientierte Markenbewertung
Year of publication: |
2010
|
---|---|
Authors: | Wiesel, Stefan ; Reutterer, Thomas |
Published in: |
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags. - Wiesbaden : Gabler, ISBN 978-3-8349-2360-8. - 2010, p. 211-222
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Conjoint-Analyse | Conjoint analysis |
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