Handle with care! : service contract termination as a service delivery task

Hauke Wetzel, Christina Haenel and Alexandra Claudia Hess

Year of publication:	2022
Authors:	Wetzel, Hauke ; Haenel, Christina ; Hess, Alexandra Claudia
Subject:	Contract termination \| Customer retaliatory behavior \| Dark sides of relationship marketing initiatives \| Negative word-of-mouth \| Regression analysis \| Relationship marketing \| Service contract termination \| Service delivery \| Service marketing \| Beziehungsmarketing \| Dienstleistungsmarketing \| Services marketing \| Vertrag \| Contract \| Lieferantenmanagement \| Supplier relationship management \| Dienstleistungsqualität \| Service quality \| Virales Marketing \| Viral marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/EJM-03-2021-0203 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013457419