Happily ever after : the effect of identity-consistency on product satiation
Year of publication: |
December 2015
|
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Authors: | Chugani, Sunaina K. ; Irwin, Julie Richt ; Redden, Joseph P. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 4, p. 564-577
|
Subject: | prosocial behavior | charity | donations | volunteering | abundance | construal | Fundraising | Ehrenamtliche Arbeit | Voluntary work | Soziales Verhalten | Social behaviour | Wohltätigkeit | Charity | Altruismus | Altruism | Nonprofit-Organisation | Nonprofit organization | Experiment | Gemeinnützige Organisation | Charitable organization |
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