Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Sander F. M. Beckers, Sterling A. Bone, Paul W. Fombelle, Jenny van Doorn, Peter C. Verhoef, and Kristal R. Ray
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Beckers, Sander F. M. ; Bone, Sterling A. ; Fombelle, Paul W. ; Doorn, Jenny van ; Verhoef, Peter C. ; Ray, Kristal R. |
| Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 141-169
|
| Subject: | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-61985-9_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739848