Haptische Markenkommunikation : Chancen zur Differenzierung durch multisensuale Kundenansprache
Carmen Salvenmoser
| Year of publication: |
2008
|
|---|---|
| Authors: | Salvenmoser, Carmen |
| Publisher: |
Saarbrücken : VDM Verl. Dr. Müller |
| Subject: | Marketing | Marke | Image | Kommunikation | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 90 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8364-6595-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004909112