Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics
Year of publication: |
2008
|
---|---|
Authors: | Su, Chenting ; Zhou, Kevin Zheng ; Zhou, Nan ; Li, Julie Juan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 3, p. 378-394
|
Subject: | Familienökonomik | Family economics | Kaufentscheidung | Purchase decision | Entscheidung unter Unsicherheit | Decision under uncertainty |
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