Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective

Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and scalability, they are fraught with challenges like resource-sharing risks, trust deficits, and the inherent tension between collaboration and competition. Despite these hurdles, the transformative potential of technology in enabling and enhancing coopetition networks remains underexplored. This study addresses this gap by integrating Service-Dominant Logic (S-D Logic) and institutional work to propose a comprehensive framework for technology-driven coopetition networks. It identifies seven systemic building blocks-coopetition actors, resource integration, service exchange, institutions, nested ecosystems, operand technologies, and operant technologies-that facilitate sustainable value co-creation. These components enable firms to navigate dynamic market conditions by fostering trust, collaboration, and innovation. This research emphasizes technology's pivotal role as a transformative enabler and strategic driver, enabling real-time interaction, seamless resource integration, and institutional alignment. Institutional work is highlighted as essential for managing regulatory, normative, and cognitive dimensions to ensure the Adaptability and longevity of coopetition ecosystems. By providing actionable insights into the design and management of resilient, technology-driven coopetition networks, this study offers a roadmap for sustainable and equitable value distribution. It contributes to the evolving discourse on strategic business networks, empowering organizations to harness the power of coopetition in an increasingly complex global marketplace.