Harvesting the "business test trip" : converting business travelers to holidaymakers
Year of publication: |
2012
|
---|---|
Authors: | Kerr, Greg ; Cliff, Katie ; Dolnicar, Sara |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 5/6, p. 405-415
|
Subject: | Tourismusmarketing | Tourism marketing | Geschäftsreisen | Business travel | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Australien | Australia |
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