Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Anjala S. Krishen (Lee Business School, University of Nevada, Las Vegas, Las Vegas, Nevada, USA), Shaurya Agarwal (Civil and Urban Engineering Department, New York University, New York, New York, USA), and Pushkin Kachroo (Department of Electrical Engineering, University of Nevada, Las Vegas, Las Vegas, Nevada, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Krishen, Anjala S. ; Agarwal, Shaurya ; Kachroo, Pushkin |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 1073-1093
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| Subject: | Knowledge | Consumer behaviour | Behavioural sciences | Consumer research | Safety | Pricing | Konsumentenverhalten | Preismanagement | Pricing strategy | Wissen | Wissensmanagement | Knowledge management | Marktforschung | Market research |