Headquarters value added and subsidiary performance : insights from Thailand

Purpose: The purpose of this paper is to understand the impact of network relationship strength and subsidiary initiatives on the headquarters value added and performance in foreign-owned subsidiaries. Design/methodology/approach: This study is based on survey data collected from foreign-owned subsidiaries located in Thailand. The authors use symmetric structured equation modelling partial least squared (SEM-PLS) and asymmetric fuzzy set qualitative comparative analysis (fsQCA) techniques to analyse the data. Findings: The authors found that intra-organisational relationship strength is one of the key determinants for high headquarter value added. They also found that headquarter value added plays a crucial role in explaining subsidiary performance. The role of subsidiary initiatives seem overall less pronounced than initially thought. Originality/value: The originality of this study lies in the conceptual framework based on networks and subsidiary initiatives. This is one of the few studies that empirically tests headquarters value-added determinants in subsidiaries located in an emerging market. Furthermore, the authors use SEM-PLS and fsQCA to look beyond more commonly tested symmetric associations.