Health advertising to promote fruit and vegetable intake : application of need-related health audience segmentation

Nele Geeroms; Patrick Van Kenhove; Wim Verbeke

Year of publication:	Oct. 2005
Other Persons:	Geeroms, Nele (contributor) ; Van Kenhove, Patrick (contributor) ; Verbeke, Wim (contributor)
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Werbung \| Advertising \| Gesundheit \| Health \| Obst \| Fruit \| Obst- und Gemüsemarkt \| Fruit and vegetable market \| Gemüse \| Vegetables \| Konsumentenverhalten \| Consumer behaviour \| Marktsegmentierung \| Market segmentation \| Ernährungsverhalten \| Eating habit \| Gesundheitspolitik \| Health policy \| Gesundheitswesen \| Health care system \| Zielgruppe \| Target group

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