Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Pradeep Kautish, Arpita Khare, Rajesh Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Kautish, Pradeep ; Khare, Arpita ; Sharma, Rajesh |
| Subject: | Customer inertia | Health insurance | India | Performance | Reputation | Service | Krankenversicherung | Indien | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Gesundheitsversorgung | Health care | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00134-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390768